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TV Spot Production Services
If necessary* NJN provides complimentary broadcast quality spot production with all media buys. This is a value-added service offered every other year of a contract.** While production elements vary according to the level of the buy, the following Levels may be used as a guideline***:
Level I
(under $10,000) |
One :30 or :15 spot w/ logo, music, voiceover and still graphics (web, phone #, client supplied still images). NO SHOOTING.
 Sample Messages
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Level II
($10,000-$24,999) |
One :30 or :15 spot using the Adobe After Effects software system, NJN will take logo, still images and other graphic elements and put movement/animation to spot plus music and voiceover talent. NO SHOOTING.
Sample Messages |
Level III
($25,000-$75,000) |
One :30 or :15 spot comprised of 1 day of video shoot & 1 day of post production services (details TBD).
Sample Messages |
Level IV
($75,000+) |
Same as above w/alternate versions (details TBD).
Sample Messages |
*Clients providing pre-produced FCC compliant spots for the NJN campaign receive an additional 10% of inventory to the on-air return benefits package.
**Should client wish to have new spots on air when renewing in a year when complimentary production is not included, , NJN will offer deeply discounted production services.
***Clients and agencies requesting production services beyond NJN’s capability will incur cost. Also, clients wishing to revise spots during campaign flight will incur minimal NJN out of pocket costs for changes.
Sample storyboard for a 30-second message.
The storyboard below was created by Dan McLaughlin for PSE&G in 2006
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