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NJN offers airtime in 30 and 15-second spot-buy increments. Per spot rates are based on the day-part and/or program selected. All airtime is subject to availability at time of contract. NJN also offers various packages – many of which include the client’s choice of 30 or 15-second spots, plus sponsorship credits at the open and/or close of a selected program(s).
Discounted television rates are offered to clients who invest over $25,000. For rates, contact our media sponsorship & sales department.
TV SPOT-BUY DAY-PARTS AND PROGRAM CATEGORIES
| TV ($5,000 minimum) |
:30/:15 Per Unit Cost |
Buy Levels |
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| NJN News, Public Affairs & Special Interest |
$540/$325 |
Under $25,000 |
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$500/$290 |
$25,000-$49,999 |
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$430/$260 |
$50,000+ |
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Lottery- “PrimeTime” (M-Sun, 7:56p)
& MEGA Millions (Tues. & Fri., 11p) |
$1,000/$650 |
Under $25,000 |
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$ 900/$585 |
$25,000-$49,999 |
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$ 800/$520 |
$50,000+ |
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| PrimeTime (Mon.-Sun., 8p-11p) |
$540/$325 |
Under $25,000 |
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$500/$290 |
$25,000-$49,999 |
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$430/$260 |
$50,000+ |
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Weekend Late AM/Afternoon/Early Fringe
(Sat., 10a-8p & Sun., 12p-8p) |
$365/$220 |
Under $25,000 |
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$325/$200 |
$25,000-$49,999 |
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$290/$160 |
$50,000+ |
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| Program Specific |
$640/$355 |
Under $25,000 |
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$550/$320 |
$25,000-$49,999 |
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$470/$285 |
$50,000+ |
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| “PBS Kids”/Mon.-Friday (7a-12:30p) & Sat. (7:30a-9a) |
$200/$125 |
Under $25,000 |
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$180/$110 |
$25,000-$49,999 |
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$160/$100 |
$50,000+ |
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2007-08 TV Special Packages: Return Benefits & Costs
All packages (where applicable) include complimentary production of one broadcast quality 30 or 15-second spot (details TBD). (See "TV Production Services") All messages produced by NJN must comply with applicable FCC/PBS/NJN guidelines and are intended exclusively for broadcast on NJN.
Major Funder of NJN News
(52-weeks)
$100,000 |
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Sponsor logo & audio tag (a.k.a. billboard) built into open of all TV telecasts, radio replay/simulcasts & web casts (1,248 tv/780 radio/520 web streamed units-also available on demand).
Production of one broadcast quality 30 or 15-second spot (details TBD)
7 15-second TV units per week (364 total) or 5 30-second TV units per week (260 total) to air within NJN News and/or adjacent to weekly public affairs programming, Primetime or Weekend Afternoon programming.
Major Sponsorship of all quarterly public affairs specials (General Election, Governor’s State of the State Address & Legislative Response, Governor’s Budget Address & Legislative Response and June Primary Election*) |
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Best of State & National Public Affairs Programming Sponsorship (52 weeks)
$50,000 |
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Sponsor logo & audio tag (billboard) produced into animated sponsor vignettes that air at the open, in the middle & end of the Sunday morning 10a-12p programming block (156 total billboard units).
5 15-second units per week (260 total) or 3 30-second units per week (156 total) to air in and around NJN News & public affairs programming. |
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NJN News Business*/HealthWatch or Science Segment Sponsorship (13, 26 or 52 weeks)
$25,000 (13 weeks)
$40,000 (26 weeks)
$50,000 (52 weeks) |
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Sponsor logo & audio tag (billboard) to precede segment during either 6pm, 7:30p or 11p, Monday through Friday or 6:30a, Tues.-Friday (based on availability) for Business Segment, Tues. & Thurs. at 6pm, 7:30p or 11p for HealthWatch & Wed. & Fri. at 6p, 7:30p or 11p for Science Segment.
3 30-second units per week or 5 15-second units per week placed within NJN News & around NJN public affairs programming.
*discounted radio spots around MarketPlace are available to include w/TV package. |
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Major Funding of On the Record or Reporters Roundtable with Michael Aron (52 weeks)
$50,000
($30,000 for 26 weeks) |
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Ten-second sponsor billboard produced into show open and close. On The Record sponsors receive total of 312 airings of billboard and Reporters Roundtable with Michael Aron sponsors enjoy 208 total on TV plus additional units with replays on NJN Public Radio radio replays & on demand requests for both shows. |
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What’s Cookin’ on NJN
(39-weeks)
$50,000
($30,000 for 20 weeks) |
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Ten-second sponsor billboard built into stylized open, middle and closing sponsor ID vignettes (3 per Sunday afternoon/117 total) during the popular Sunday afternoon block of cooking shows (12:30p-4p).
2 15-second units (78 total) or 1 30-second unit (39 total) to air within the Sunday block. |
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Major Funding of PBS Kids on NJN
(52-weeks)
$75,000
($40,000 for 26-weeks) |
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1,144 billboards/22 per week (M-F & Sat. PBS Kids blocks) 6 30-second units or 10 15-second units to air throughout PBS Kids programming, Mon.-Sat.
Additional return benefits gladly detailed in proposal upon request. |
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Major Funding of Classroom Close-up, NJ (52-weeks)
$30,000 (52 weeks) |
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208 billboards built into show open & close/4 per week.
Additional return benefits gladly detailed in proposal upon request. |
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Major Funding of Images/Imagenes & Another View (52-weeks)
$40,000 (52 weeks) |
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208 billboards built into show open & close/4 per week for Images/Imagenes, a weekly series, and 48 billboards built into show open and close for Another View, a monthly series (4 per month).
Additional return benefits gladly detailed in proposal upon request. |
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NJN Weather Update Sponsorship
$25,000 (13 weeks)
$40,000 (26 weeks)
$50,000 (52 weeks) |
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Approximately 546 to 2,184 sponsor tagged (logo & voiceover of company name) 30-second weather updates that air Mon. through Sun. between times of 6:30a to 8p (6 NJN Weather Updates per day). |
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