PROGRAMMING & TARGET AUDIENCES
Daytime, Primetime, and Weekend Programming

PBS Kids – Daytime Do you know why national brand leaders like Libby’s Juicy Juice, Post Alpha Bits, America Online and Zithromax sponsor top rated PBS Kids shows like Sesame Street, Arthur, and Clifford the Big Red Dog? While these entertaining, educationally nourishing and award-winning programs are hits with children aged 2-11, 40% of the audience is comprised of parents who watch with their kids. Distribution: Television   Mon-Fri 7 am - 12:30 pm & 2:30 pm - 6 pm                        Sat 6:30 am - 9 am Target Audience: Parents, mostly moms, and children aged 2-11 Findings: PBS Kids had the top three programs in kids 2-5, two of top ten kids 2-11 and six of the top ten in ladies of the household 18-49 Source: November 2002 Nielsen Data

NJN/PBS Favorites – Primetime and Weekends NJN/PBS Primetime and Weekend Afternoon Favorites include programs such as Nature, NOVA, This Old House, Antiques Roadshow and popular cooking shows like the beloved Lidia’s Italian American Kitchen are just a sampling of programs on NJN’s evening and weekend afternoon programming “menu”. Distribution: Television   Mon-Sun 8 pm – 11 pm                         Sat-Sun 12 noon – 8 pm Target Audience: Adults 35-64 of all demographic backgrounds Findings: Corporations that sponsor PBS programs like Nature, NOVA, and Antiques Roadshow increased their favorable ratings and enjoyed impressive sponsor recall by viewers. Source: November 2002 Nielsen Data

NJN Public Radio (NPR) NJN Public Radio is comprised of seven NPR stations across the state. Beyond delivering the important national and international news to a savvy, in-the-know base of loyal listeners, highlighted by Morning Edition (Mon-Fri 5:00 am - 9:00 am) and All Things Considered (Mon-Fri 4:00 pm - 6:30 pm), NJN complements the national headlines with NJN Public Radio News Updates. Target Audience: Upscale adult consumers and opinion leaders Findings: NPR listeners are 158% more likely than average U.S. adults to have a college degree or higher … 145% more likely to have an executive level job title. Source: Simmons Research