The following are characteristics of PBS viewers as defined by Mediamark Research, Inc. (MRI), a leading provider of multimedia audience research data in the United States.
PBS Viewer & Contributor Community Involvement Profile
PBS viewers are more active in their communities than the average U.S. adult.
When compared to the average U.S. adult, viewers of PBS are: |
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• 64% more likely to have actively worked for a political party or candidate in the past year
• 44% more likely to have visited elected officials in the past year
• 29% more likely to serve on a local body of government
• 25% more likely to vote in a Federal, State or Local election
• 62% more likely to be a member of a civic club |
| Contributors to PBS rank even more impressively when compared to the average U.S. adult in community involvement. When compared to the average U.S. adult, contributors to PBS are: |
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• 216% more likely to be a member of a business club
• 139% more likely to be a member of a school or college board
• 217% more likely to be a member of a charitable organization
• 170% more likely to serve on a local body of government |
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.Based 2004 Mediamark Research, Inc. |
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PBS Viewer & Contributor Financial Profile
PBS viewers are considered above average with respect to their financial profile.
When compared to the average U.S. adult, viewers of PBS are:
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• 45% more likely to own stock valued at more than $150,000
• 30% more likely to own a vacation or weekend home
• 77% more likely to have a special senior’s banking club account |
Contributors to PBS are not only philanthropic and appreciative of Public Television, but they are also some of the most influential people in society.
When compared to the average U.S. adult, contributors to PBS are: |
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• 216% more likely to be a member of a business club
• 325% more likely to own stock valued at more than $150,000
• 95% more likely to have a household income of more than $150,000
• 82% more likely to hold the job title of “President” |
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Based 2004 Mediamark Research, Inc. |
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